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“Insuring Your Peace of Mind”
centers around common myths and misunderstandings
surrounding our industry.

Q: What do you think is the most detrimental misconception about insurance companies and/or agents, and how do you recommend combating them?

A: I think the biggest misconception from a consumer is that it does not matter where you get your Insurance from. The reality is Insurance is like swiss cheese (so full of holes) and it makes no sense for them to try and represent themselves with a direct writer. We can do better than that by adding more value and explaining coverages of our product. . Everyone follows the path of least resistance!

Q: In your book, you point out the importance of consumers not shopping price alone when it comes to their insurance policies. You state that “if price was the only thing that was important, everyone would stay at a Motel 6 and drive a Kia”. Why do you hate the Motel 6? (Don’t answer that). In your opinion, how do agents accomplish the daring feat of getting their clients to shop quality over “cheap insurance”?

A: It comes down to educating the consumer. We try to use the heart of a teacher to make sure they understand that the “premium + an unpaid claim” is the real cost of the cheapest price Insurance. Nobody thinks they will ever need to use the Insurance until they do, and so you have to let them know about how the choices that they make can impact them. If you do not tell the consumer about the pitfalls of choosing the wrong insurance, then price will be all that matters.

Ask questions of your agents so that you can make the right choices and have them explain the coverages to you

Posted 9:39 AM  View Comments

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White Hoskins Cook Insurance Agency, Inc. l 6821 Central Ave. | PO Box 40160 | St. Petersburg, FL 33743 | PH: 727.381.4000           Powered by Insurance Website Builder
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